Slowing down in the midst of daily chaos can feel almost revolutionary. Yet, slow living isn’t about abandoning everything to pursue a self-sustaining life; rather, it’s about rethinking our own pace, choices, and daily habits. For Gerda, this mindset is not only a cornerstone of her lifestyle but also the foundation of her clothing brand, Magnesium. But where did this journey begin, and how did slow living become an essential part of the brand?

Documenting her surroundings forms the heart of Gerda’s creative process. Then, inspired by an unexpected urban detail, such as a floral or built element, or a shade of color, she creates hand sketches. The process gradually builds up the ideal combination of material, pattern, and color. The motifs that embellish the garments are usually screen-printed by Gerda on every piece of fabric, but she also incorporates digital and sublimated prints in her collections. Although her creations are a reflection of her life experiences, as a designer, the most essential thing for her is to “feel good in the garments.”

Soft hues with a sense of fluidity and movement that mirror the gentle ripples of water that flow through Amsterdam. The collection’s items are more than just traces of the city’s atmosphere; they also bear the imprint of Gerda’s exploration of her new surroundings. She always discovers first the buildings, materials, and textures when she travels, and this time was no exception. Meet Ripple Rise.